Cradle to Cradle, a Benchmark of Social Fairness
The Cradle to Cradle Certification is just one way to begin revolutionizing how we as a society harvest materials, manufacture products, and most importantly, what we do with them once they are not longer needed. Product Design must play a factor in a more sustainable future! For more information on the current environmental choices being made, stop by What’s New in Eco-Materials.
I’m not really a big fan of “certification”. I understand the reasons for it and I know that many who offer it are morally ethical with only the highest intentions but it is also based on distrust and buying integrity with dollars. Still, I really like the Cradle to Cradle Products Institute video I’ve shared above. Certainly, I do believe that product designers, architects and ordinary consumers should take such considerations into account, when creating a new product, conceptualizing a new structure or purchasing a product. And I believe it is both important for NOW and for our future generations, already alive and growing up on this planet.
The thing is that “certification” has been recognized as a definite revenue generator, so that now there are so many possible systems to validate one’s self with, that it would cost a small fortune to sign on with all of them. This…
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