Cradle to Cradle, a Benchmark of Social Fairness

The Cradle to Cradle Certification is just one way to begin revolutionizing how we as a society harvest materials, manufacture products, and most importantly, what we do with them once they are not longer needed. Product Design must play a factor in a more sustainable future! For more information on the current environmental choices being made, stop by What’s New in Eco-Materials.

What's New in Eco-Materials

I’m not really a big fan of “certification”. I understand the reasons for it and I know that many who offer it are morally ethical with only the highest intentions but it is also based on distrust and buying integrity with dollars. Still, I really like the Cradle to Cradle Products Institute video I’ve shared above. Certainly, I do believe that product designers, architects and ordinary consumers should take such considerations into account, when creating a new product, conceptualizing a new structure or purchasing a product. And I believe it is both important for NOW and for our future generations, already alive and growing up on this planet.

The thing is that “certification” has been recognized as a definite revenue generator, so that now there are so many possible systems to validate one’s self with, that it would cost a small fortune to sign on with all of them. This…

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About jensera

Jennifer Harrington is a Toronto-based illustrator, writer and graphic designer. She illustrated the best-selling children’s book series 'A Moose in a Maple Tree,' which includes the titles 'A Moose in a Maple Tree,' 'The Night Before a Canadian Christmas' and 'Canadian Jingle Bells.' She is also the owner of JSH Graphics, a boutique graphic design agency that specializes in print and web advertising. With her latest project, Eco Books 4 Kids, Jennifer has partnered with illustrator Michael Arnott to create a series of ecologically-themed ebooks for children. Her next book, 'Spirit Bear,' is due for release in the Summer of 2013. Jennifer offers two different school presentations for her 'Moose in a Maple Tree' collection, an illustration demonstration and a Christmas concert series, which can be booked at www.amooseinamapletree.com. She will be taking bookings for school readings of 'Spirit Bear' beginning in October 2013.

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