Freshair Boutique: Winnipeg’s First Certified Green Salon


After Freshair Boutique owner Praise Okwumabua had two children, she began to notice just how badly the hair industry affected the environment. She established Freshair Boutique in 2010 with the goal of putting “the best you together, while doing the least damage possible to the earth and ourselves.” She recognized that there were ways her business could help the environment while helping customers with their beauty concerns.

Shortly after opening Freshair, Praise was able to get a green business certification for her business. She managed to do so by using environmentally conscious products that are sourced and manufactured in Winnipeg. All of Freshair’s shampoos and conditioners are free of harmful chemicals like parabens and sulphates, and most of its products are made with 100% natural ingredients. Freshair also offers recycling programs to its clients.

 The motto Praise adopted for the boutique was: “Reclaim your beauty, restore your individuality, rejuvinate your perspective.” The Freshair philosophy is that looking good is a large part of feeling good and that taking care of yourself physically and being aware of the environment that you live in should, and can, work together.

 To visit the Freshair Boutique website, click here.

 To read more about Freshair from Yelp’s business review, click here.


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About jensera

Jennifer Harrington is a Toronto-based illustrator, writer and graphic designer. She illustrated the best-selling children’s book series 'A Moose in a Maple Tree,' which includes the titles 'A Moose in a Maple Tree,' 'The Night Before a Canadian Christmas' and 'Canadian Jingle Bells.' She is also the owner of JSH Graphics, a boutique graphic design agency that specializes in print and web advertising. With her latest project, Eco Books 4 Kids, Jennifer has partnered with illustrator Michael Arnott to create a series of ecologically-themed ebooks for children. Her next book, 'Spirit Bear,' is due for release in the Summer of 2013. Jennifer offers two different school presentations for her 'Moose in a Maple Tree' collection, an illustration demonstration and a Christmas concert series, which can be booked at She will be taking bookings for school readings of 'Spirit Bear' beginning in October 2013.

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