Children told to go play outdoors in new nature campaign

Wild Network aims to get schoolchildren off their computers and outdoors to experience the wonders of the wilderness

A campaign is being launched to encourage children to surrender 30 minutes of screen time a day to head for the great outdoors.

The newly formed Wild Network – a collaboration of nearly 400 organisations – is attempting to attract youngsters away from television and computer screen and into fields, woods and parks.

Organisers say it is the UK’s biggest ever campaign to reconnect children with nature and outdoor play, and claim it could help improve fitness, mental alertness and general wellbeing.

A documentary film, Project Wild Thing, will herald the launch at more than 50 cinemas across the UK from Friday. It looks at the increasingly fragile link between children and nature.

Read the full story here.


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About jensera

Jennifer Harrington is a Toronto-based illustrator, writer and graphic designer. She illustrated the best-selling children’s book series 'A Moose in a Maple Tree,' which includes the titles 'A Moose in a Maple Tree,' 'The Night Before a Canadian Christmas' and 'Canadian Jingle Bells.' She is also the owner of JSH Graphics, a boutique graphic design agency that specializes in print and web advertising. With her latest project, Eco Books 4 Kids, Jennifer has partnered with illustrator Michael Arnott to create a series of ecologically-themed ebooks for children. Her next book, 'Spirit Bear,' is due for release in the Summer of 2013. Jennifer offers two different school presentations for her 'Moose in a Maple Tree' collection, an illustration demonstration and a Christmas concert series, which can be booked at She will be taking bookings for school readings of 'Spirit Bear' beginning in October 2013.

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