Investment Biking in Portland

Cyclist riding across a Portland bridge.

Here in the U.S., Portland has been factoring bicycling into integrated urban, suburban, and even rural transportation, development and sustainability plans. In 2003, city leaders and transit authorities launched a public campaign to encourage residents to bike, walk and make greater use of public transportation. They also began building out biking infrastructure — dedicated bike paths, lanes, signage, etc. — and began funding public educational initiatives and research studies to better measure and understand biking’s overall scale, scope, costs and benefits, as well as how it fits into the overall transportation mix.

The results have been so encouraging that Portland’s City Council on September 18 voted unanimously in favor of investing $20.7 million in federal funding to make improvements to biking and pedestrian transportation. Longer term, the city’s Bicycle Plan for 2030 calls for 25 percent of city travel to be on bicycles by that year. That, it has been calculated, would entail 20 percent of Portlanders riding their bicycles 15 minutes each day.

Read the full story here.


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About jensera

Jennifer Harrington is a Toronto-based illustrator, writer and graphic designer. She illustrated the best-selling children’s book series 'A Moose in a Maple Tree,' which includes the titles 'A Moose in a Maple Tree,' 'The Night Before a Canadian Christmas' and 'Canadian Jingle Bells.' She is also the owner of JSH Graphics, a boutique graphic design agency that specializes in print and web advertising. With her latest project, Eco Books 4 Kids, Jennifer has partnered with illustrator Michael Arnott to create a series of ecologically-themed ebooks for children. Her next book, 'Spirit Bear,' is due for release in the Summer of 2013. Jennifer offers two different school presentations for her 'Moose in a Maple Tree' collection, an illustration demonstration and a Christmas concert series, which can be booked at She will be taking bookings for school readings of 'Spirit Bear' beginning in October 2013.

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