100% Juice, 100% Lies

Check your labels

Check your labels

Do you buy orange juice at the store? If you do, I’m sure you’re careful to buy the kind that’s 100% juice andnot made from concentrate. After all, that’s the healthier kind, right? The more natural kind? The kind without any additives? The kind that’s sold in the refrigerator section so it must be almost as good as fresh-squeezed orange juice? If I’m describing you, then you’re either going to hate me or love me by the time you’re done reading this post. The truth is, that orange juice you feel so good about buying is probably none of those things. You’ve been making assumptions based on logic. The food industry follows its own logic because of the economies of scale. What works for you in your kitchen when making a glass or two of juice simply won’t work when trying to process thousands upon thousands of gallons of the stuff. Haven’t you ever wondered why every glass of Tropicana Pure Premium orange juice tastes the same, no matter where in the world you buy it or what time of year you’re drinking it in? Or maybe your brand of choice is Minute Maid or Simply Orange or Florida’s Natural. Either way, I can ask the same question. Why is the taste and flavor so consistent? Why is it that the Minute Maid never tastes like the Tropicana, but always tastes like its own unique beverage? Click here for more information

 

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About jensera

Jennifer Harrington is a Toronto-based illustrator, writer and graphic designer. She illustrated the best-selling children’s book series 'A Moose in a Maple Tree,' which includes the titles 'A Moose in a Maple Tree,' 'The Night Before a Canadian Christmas' and 'Canadian Jingle Bells.' She is also the owner of JSH Graphics, a boutique graphic design agency that specializes in print and web advertising. With her latest project, Eco Books 4 Kids, Jennifer has partnered with illustrator Michael Arnott to create a series of ecologically-themed ebooks for children. Her next book, 'Spirit Bear,' is due for release in the Summer of 2013. Jennifer offers two different school presentations for her 'Moose in a Maple Tree' collection, an illustration demonstration and a Christmas concert series, which can be booked at www.amooseinamapletree.com. She will be taking bookings for school readings of 'Spirit Bear' beginning in October 2013.

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  1. Haiku: FRESH | merlinspielen - August 23, 2013

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