The New Model For Corporate Social Responsibility

Great strides are being taken in the march for corporate social responsibility, and it’s HR’s job to steer it.

A cake sale, a fun run, a day spent painting and decorating a community centre, an oversized cheque. When you think of corporate social responsibility (CSR), it’s likely that those are some of the images that spring to mind. They’re nice: nice for employees’ self-esteem, nice for companies’ reputations, nice for charities’ diminishing coffers. But what if there was a way for CSR to be more than just ‘nice’ – for it to be truly sustainable, creating healthier communities and healthier businesses for everyone?

With public trust in business at an all-time low, “companies must take the lead in bringing business and society back together,” write Porter and Kramer.

Visit the full article here:

The New Model for CSR


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About jensera

Jennifer Harrington is a Toronto-based illustrator, writer and graphic designer. She illustrated the best-selling children’s book series 'A Moose in a Maple Tree,' which includes the titles 'A Moose in a Maple Tree,' 'The Night Before a Canadian Christmas' and 'Canadian Jingle Bells.' She is also the owner of JSH Graphics, a boutique graphic design agency that specializes in print and web advertising. With her latest project, Eco Books 4 Kids, Jennifer has partnered with illustrator Michael Arnott to create a series of ecologically-themed ebooks for children. Her next book, 'Spirit Bear,' is due for release in the Summer of 2013. Jennifer offers two different school presentations for her 'Moose in a Maple Tree' collection, an illustration demonstration and a Christmas concert series, which can be booked at She will be taking bookings for school readings of 'Spirit Bear' beginning in October 2013.

One response to “The New Model For Corporate Social Responsibility”

  1. romeo says :

    this article is interesting and could add new insights, pleased to meet with you

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