The New Model For Corporate Social Responsibility
Great strides are being taken in the march for corporate social responsibility, and it’s HR’s job to steer it.
A cake sale, a fun run, a day spent painting and decorating a community centre, an oversized cheque. When you think of corporate social responsibility (CSR), it’s likely that those are some of the images that spring to mind. They’re nice: nice for employees’ self-esteem, nice for companies’ reputations, nice for charities’ diminishing coffers. But what if there was a way for CSR to be more than just ‘nice’ – for it to be truly sustainable, creating healthier communities and healthier businesses for everyone?
With public trust in business at an all-time low, “companies must take the lead in bringing business and society back together,” write Porter and Kramer.
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About jenseraJennifer Harrington is a Toronto-based illustrator, writer and graphic designer. She illustrated the best-selling children’s book series 'A Moose in a Maple Tree,' which includes the titles 'A Moose in a Maple Tree,' 'The Night Before a Canadian Christmas' and 'Canadian Jingle Bells.' She is also the owner of JSH Graphics, a boutique graphic design agency that specializes in print and web advertising. With her latest project, Eco Books 4 Kids, Jennifer has partnered with illustrator Michael Arnott to create a series of ecologically-themed ebooks for children. Her next book, 'Spirit Bear,' is due for release in the Summer of 2013. Jennifer offers two different school presentations for her 'Moose in a Maple Tree' collection, an illustration demonstration and a Christmas concert series, which can be booked at www.amooseinamapletree.com. She will be taking bookings for school readings of 'Spirit Bear' beginning in October 2013.
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